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Thoroughly updated for the age of e-commerce, an authoritative guide to the effective use of available publicity resources covers everything from writing a press release, to dealing with an unprepared interviewer, to holding a press conference. Original. 20,000 first printing.
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- PublisherHarperbusiness
- Publication date2000
- ISBN 10 0066620627
- ISBN 13 9780066620626
- BindingPaperback
- Number of pages287
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How to Get Publicity: And Make the Most of It Once You've Got It
Published by
HarperCollins
(2000)
ISBN 10: 0066620627
ISBN 13: 9780066620626
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Paperback
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Book Description Paperback. Condition: New. Seller Inventory # Abebooks3364
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