Items related to Bang!: Getting Your Message Heard in a Noisy World
Language:Chinese.Paperback. Pub Date: 2005-1-1 Pages: 244 Publisher: Random House We all want to get our message heard And in Bang. marketing gurus Linda Kaplan Thaler and Robin Koval tell us how.They and their talented colleagues are the.! brains behind a host ofmemorable and highly successful ads. from the enormously successfulAFLAC duck to the irresistibly sentimental Kodak Moment to HerbalEssences' outrageous Totally Organic Experience. In Bang!. Kaplan Thaler and Koval offer proven strategies for creating aloud. clear. attention-grabbing message about and product orservice.Full of entertaining anecdotes and inspiring accounts of campaignsthat have propelled revenues and dramatically increased marketshare. Bang! shows managers how to create a marketingcampaign that cuts through the message clutter and creates agenuine marketing explosion.
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Review:
Acclaim for Bang! "This top-notch book... is as much about creating an atmosphere that fosteres creativity as it is about memorable marketing."
-- Fast Company "Bright, breezy, but deadly serious guide to creating a buzz--and a bang."
-- Miami Herald "Linda Kaplan Thaler and Robin Koval 'get it' from every angle. This book is full of extraordinary insight on effective message delivery."
-- Gordon Bethune, Chairman and CEO, Continental Airlines "The AFLAC duck campaign that Linda and Robin's agency created ...dramatically increased our brand awareness. Today nine out of ten people recognize the AFLAC name."
-- Daniel P. Amos, Chairman and CEO, AFLAC Incorporated
About the Author:
-- Fast Company "Bright, breezy, but deadly serious guide to creating a buzz--and a bang."
-- Miami Herald "Linda Kaplan Thaler and Robin Koval 'get it' from every angle. This book is full of extraordinary insight on effective message delivery."
-- Gordon Bethune, Chairman and CEO, Continental Airlines "The AFLAC duck campaign that Linda and Robin's agency created ...dramatically increased our brand awareness. Today nine out of ten people recognize the AFLAC name."
-- Daniel P. Amos, Chairman and CEO, AFLAC Incorporated
Linda Kaplan Thaler is the CEO and Chief Creative Officer and Robin Koval is General Manager of the Kaplan Thaler Group, ranked as the fastest growing advertising agency in the U.S. by leading industry and business publications. They are responsible for some of the biggest bangs in the marketing world skyrocketing sales, infiltrating pop culture and creating brand icons such as the AFLAC Duck.
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- PublisherDoubleday Canada
- Publication date2005
- ISBN 10 0385508174
- ISBN 13 9780385508179
- BindingPaperback
- Number of pages288
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