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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. * Shows how to use social media to become an open organization * Offers basic advice for leaders who are adapting to the new era of openness in the marketplace * The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
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HardCover. Pub Date: 2010-5-1 Pages: 311 Publisher: Wiley An essential guide for leaders who want to use social media tobe open while maintaining control Be Open. Be Transparent. BeAuthentic are the current leadership mantras-but companies oftenpush back. Business is premised on the concept of control and yetthe new world order demands openness-leaders do not know how to beopen and be in control. This must-have resource will help themodern leader understand how to lead in the new open world-whereblogging. twittering . facebooking. and digging are becoming thenorm. the author lays out the steps that leaders must take totransform their organizations and themselves into being open -andexactly what that will mean. Shows how to use social media tobecome an open organization Offers basic advice for leaders who areadapting to the new era of openness in the marketplace The authorCha...
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shows leaders how to tap into the power of the social technology revolution. (Publicnet.co.uk, April 2011).
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- PublisherJossey-Bass
- Publication date2010
- ISBN 10 0470597267
- ISBN 13 9780470597262
- BindingHardcover
- Edition number1
- Number of pages336
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Book Description Hardcover. Condition: new. An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances. Seller Inventory # DADAX0470597267
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