Money in Your Mailbox: How to Start and Operate a Successful Mail-order Business (Small Business Series) - Softcover

Paperback. Pub Date: 1992 09 Pages: 256 Publisher: John Wiley A treasure trove of guidance. IDEAS Resources and Information that WILL lead to new horizons of money-making Profits and Success Coverage includes ways to beat THE COMPETITION product. -service suggestions. the latest direct mail ideas along with specific ways to upgrade direct mail profits. advice on mailing lists. opportunities in Europe with the EEC. successful techniques to emulate. helpful hints on writing ad copy. ways to save money in advertising and how to choose the right product to sell by mail.Contents: GETTING STARTED IN MAIL ORDER. A Mail-Order Business of Your Own. The Self-Employment Picture. 20 Ways to Beat the Competition. Questions and Answers About Mail Order. Choosing Your Product or Service. ADVERTISING. Advertising Your Product. How to Save Money on Advertising. MARKETING YOUR PRODUCT OR SERV...