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Book Description Condition: New. pp. 224. Seller Inventory # 5683412
Book Description Paperback. Condition: new. Paperback. DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOURWhy are we more likely to fall in love when we feel in danger?Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?Discover the answers in Sway.We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.Sway is a fascinating insight into the way we all behave and will change the way you view the world. Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780753516829
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780753516829
Book Description Soft Cover. Condition: new. Seller Inventory # 9780753516829
Book Description Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Seller Inventory # 9780753516829-GDR
Book Description Paperback. Condition: Brand New. 224 pages. 7.80x5.12x0.59 inches. In Stock. Seller Inventory # __0753516829
Book Description Condition: New. In. Seller Inventory # ria9780753516829_new
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Seller Inventory # B9780753516829
Book Description Condition: New. 2009. Uncorrected Proof Copy. Paperback. Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers. Num Pages: 224 pages. BIC Classification: VSP. Category: (G) General (US: Trade). Dimension: 198 x 132 x 15. Weight in Grams: 160. . . . . . Seller Inventory # V9780753516829
Book Description Paperback. Condition: New. Seller Inventory # 6666-GRD-9780753516829