How To Have Creative Ideas In 24 Steps - Better Magic - Softcover

Michael Atavar is an artist and consultant with a practice that mixes creativity, business, art and psychology. He currently works with individuals and businesses, helping to solve professional problems, using creativity as a key. His role is as a creative strategist, encouraging the client to develop a more direct relationship to their own creativity, integrating dynamic techniques to help them access original ideas. The results of this approach might be innovation, product development or new ways of thinking - employing creative tools to effect business changes. He works one-to-one, runs workshops, gives talks on creativity and facilitates group process.  He is the author of four books 'How To Have Creative Ideas In 24 Steps - Better Magic', 'Everyone Is Creative', '12 Rules Of Creativity' and 'How To Be An Artist', as well as the creator (with Miles Hanson) of a card system '210CARDS'. His books focus on the development of personal process: a deep reserve of good ideas that can be accessed by each one of us every day, if we learn to trust our own intuition.