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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad - Hardcover
Hundreds of businesses have customers who admire them, but only an elite few have true advocates - passionate, loyal, vocal fans who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there's no shortcut to becoming beloved. Her examples and advice will help businesses gain customer loyalty and, by doing so, sustain growth and profit even in a tough economy.
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About the Author:
Jeanne Bliss began her career at Lands' End as a customer service pioneer and went on to serve as the chief customer executive at Coldwell Banker, Allstate, Microsoft, and Mazda. She is now the president of the consulting firm CustomerBliss, with clients such as AAA, Johnson & Johnson, Costco, and Symantec. She lectures around the world and is frequently quoted by major media. Her first book was Chief Customer Officer.
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- PublisherPORTFOLIO
- Publication date2009
- ISBN 10 1591842956
- ISBN 13 9781591842958
- BindingHardcover
- Number of pages198
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