Items related to Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior - Hardcover

 
9780385524384: Sway: The Irresistible Pull of Irrational Behavior
View all copies of this ISBN edition:
 
 

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

"synopsis" may belong to another edition of this title.

Review:
Praise for SWAY*
"A breathtaking book that will challenge your every thought, "Sway" hovers above the intersection of "Blink" and "Freakonomics.""--Tom Rath, coauthor of the "New York Times" #1 bestseller "How Full Is Your Bucket?
" Now we know why no one ever coined the phrase rational exuberance. Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn t stop and I suspect the Brafmans could tell you exactly why!
--Sallie Krawcheck, CEO, Citi Global Wealth Management
"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of "New York Times "bestseller "Influence"
Brilliant.
Klaus Schwab, chairman of the World Economic Forum
"A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."--Timothy Ferriss, author of the "New York Times" #1 bestseller "The 4-Hour Workweek"
""Sway" helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you ll read about in "Sway" is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
(But you should still buy the book.)

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of "Fast Company" magazine"

Praise for SWAY*
"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?
"Now we know why no one ever coined the phrase 'rational exuberance.' Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!"
--Sallie Krawcheck, CEO, Citi Global Wealth Management
"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence
"Brilliant."
--Klaus Schwab, chairman of the World Economic Forum
"A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."--Timothy Ferriss, author of the New York Times #1 bestseller The 4-Hour Workweek
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
(But you should still buy the book.)

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company magazine

Praise for SWAY*
-A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.---Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?
-Now we know why no one ever coined the phrase 'rational exuberance.' Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!-
--Sallie Krawcheck, CEO, Citi Global Wealth Management
-Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us.---Robert B. Cialdini, author of New York Times bestseller Influence
-Brilliant.-
--Klaus Schwab, chairman of the World Economic Forum
-A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first.---Timothy Ferriss, author of the New York Times #1 bestseller The 4-Hour Workweek
-Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in.---Martin L. Perl, 1995 Nobel Laureate in Physics

*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
(But you should still buy the book.)

-If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work.---Alan M. Webber, founding editor of Fast Company magazine

Praise for SWAY*

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

"Now we know why no one ever coined the phrase 'rational exuberance.' Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn't stop--and I suspect the Brafmans could tell you exactly why!"
--Sallie Krawcheck, CEO, Citi Global Wealth Management

"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence

"Brilliant."
--Klaus Schwab, chairman of the World Economic Forum

"A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."--Timothy Ferriss, author of the New York Times #1 bestseller The 4-Hour Workweek

"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics


*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.

(But you should still buy the book.)

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company magazine
Book Description:
DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR

"About this title" may belong to another edition of this title.

  • PublisherDoubleday Business
  • Publication date2008
  • ISBN 10 0385524382
  • ISBN 13 9780385524384
  • BindingHardcover
  • Number of pages224
  • Rating

Other Popular Editions of the Same Title

9780385530606: Sway: The Irresistible Pull of Irrational Behavior

Featured Edition

ISBN 10:  0385530609 ISBN 13:  9780385530606
Publisher: Currency, 2009
Softcover

  • 9780753516829: Sway: The Irresistible Pull of Irrational Behaviour

    Virgin..., 2009
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Brafman, Ori; Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
Big Bill's Books
(Wimberley, TX, U.S.A.)

Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0385524382

More information about this seller | Contact seller

Buy New
£ 12.18
Convert currency

Add to Basket

Shipping: £ 2.36
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
GoldBooks
(Denver, CO, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0385524382

More information about this seller | Contact seller

Buy New
£ 22.18
Convert currency

Add to Basket

Shipping: £ 3.34
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)

Book Description Condition: new. Seller Inventory # FrontCover0385524382

More information about this seller | Contact seller

Buy New
£ 24.06
Convert currency

Add to Basket

Shipping: £ 3.38
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori; Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0385524382

More information about this seller | Contact seller

Buy New
£ 25.07
Convert currency

Add to Basket

Shipping: £ 3.14
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori/ Brafman, Rom
Published by Currency (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Hardcover. Condition: Brand New. 1st edition. 224 pages. 8.75x5.75x0.75 inches. In Stock. Seller Inventory # 0385524382

More information about this seller | Contact seller

Buy New
£ 25.62
Convert currency

Add to Basket

Shipping: £ 10
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori; Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0385524382

More information about this seller | Contact seller

Buy New
£ 42.64
Convert currency

Add to Basket

Shipping: £ 2.75
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori, Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # Abebooks93931

More information about this seller | Contact seller

Buy New
£ 47.71
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori; Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
GoldenDragon
(Houston, TX, U.S.A.)

Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0385524382

More information about this seller | Contact seller

Buy New
£ 46.04
Convert currency

Add to Basket

Shipping: £ 2.55
Within U.S.A.
Destination, rates & speeds
Seller Image

Brafman, Ori
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
Pieuler Store
(Suffolk, United Kingdom)

Book Description Condition: new. 1. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0385524382

More information about this seller | Contact seller

Buy New
£ 37.65
Convert currency

Add to Basket

Shipping: £ 24.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Brafman, Ori; Brafman, Rom
Published by Doubleday (2008)
ISBN 10: 0385524382 ISBN 13: 9780385524384
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(North Las Vegas, NV, U.S.A.)

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.75. Seller Inventory # Q-0385524382

More information about this seller | Contact seller

Buy New
£ 60.27
Convert currency

Add to Basket

Shipping: £ 3.24
Within U.S.A.
Destination, rates & speeds